BIKE ADVERTISING
Bike is a full-service advertising agency that specializes in creating innovative and effective campaigns for its clients. With a team of creative professionals who are passionate about their work, Bike has established itself as a go-to agency for companies looking to make a big impact in the marketplace.
THE PROCESS:
The project titled "Bike Advertising" presented a unique challenge, centered around highlighting the singular word "bike." I underwent several iterations of the wordmark and stumbled upon some opportunities for word-image interplay. This discovery prompted me to incorporate certain elements into the motion graphic. The final outcome resulted in a minimalist rendition of each letter, purposefully omitting the stems to evoke a Bauhaus-inspired aesthetic.
