Club Sii, established in 2007, is a popular downtown bar and nightclub with sleek decor and an electrifying atmosphere. A well-established and highly regarded nightlife destination, Club Sii attracts locals and tourists alike, and remains a favorite among party-goers year after year.
Club Sii
During the exploratory phase of Club Sii's branding, the concept of incorporating a pair of 'I's within an 'S' via negative space was considered, with an aesthetic inspired by mid-century modernism…
The Process:
The sketch below is a concept for a logo done with a watery brush. It consists of the letter ‘S’ split into three units, the top and bottom each a dotted lowercase ‘i’.
Using a watercolor brush on cold-pressed paper, I sketched out the logo, achieving a textured looseness that gave the mark an unmistakable hand-made quality.
