DTP Shipping Solutions is a reputable shipping company headquartered in Dallas, Texas. Its primary service offerings cater to businesses based in the state of Texas. However, with a vision to expand its reach beyond the state boundaries, the company intends to revamp its logo to better align with its upcoming expansion plans.
Given its status as a B2B service provider, DTP Shipping Solutions emphasizes the need for a logo that portrays a formal and professional appearance. The smooth lettering was meticulously crafted to visually represent the aerodynamic speed of delivery, evoking a sense of reliability and swiftness. Notably, the stripes that run through the 'D' and 'P' symbolize tire streaks, effectively reinforcing the tagline, "We're on it.”
These stripes serve as a constant reminder that DTP Shipping Solutions is always on the move, ready to deliver.
DTP Shipping Solutions
The Process:
The selected typeface is characterized by basic shapes that effectively imbue the otherwise monolithic company name with emotional accessibility. This choice was considered and aligned with the company's branding strategy to establish a more relatable and approachable image while maintaining a professional appearance. The result is a distinctive and memorable logo that captures the essence of the company's values and resonates with its target audience.
At a certain juncture, the notion of replacing the letter 'T' with a stylized rendition of the state of Texas came to mind. However, I decided against this concept, considering the company's current endeavor to broaden its customer base beyond the state of Texas. Additionally, the proposed design disrupted the fluidity of the brand mark’s streamlined quality.
