Cognitum Microsystems is a technology company based in San Francisco specializing in developing and manufacturing of semi-conductors.

Cognitum Microsystems

The Process:

The logo design for Cognitum Microsystems was initially a stylized transformation of the letter 'C' into an 'M'. However, it became apparent that this particular design did not adequately convey the core identity and values of the brand.

I decided to drop the ‘M’ from the logo and concentrate just on the letter ‘C’. Zeroing in on ‘C’ allowed me to discover that the counter space within resembles the shape of a lightbulb. Subsequent iterative sketches showcase the lightbulb motif positioned counterclockwise to serve as the opening for the 'C'. The rationale behind my selection of the lightbulb motif is attributed to the etymology of the company name, "Cognitum," derived from the root word ‘cognition’, connoting the ability to perceive and process information and generate innovative ideas.

After a few more iterations, the logo concept was distilled into the simplest marriage of the letter ‘C’ and a lightbulb as its counter space.